eBlast to the Past! | December 09

Not counting Amway reps, don't you have a list of old friends and colleagues you wish you could re-establish relationships with? Holidays are a great excuse to get back in touch with people who may be potential clients for your business.

Sending greetings for Christmas, Hannukah and Thanksgiving are ok but you run the risk of reaching folks who don't celebrate them. You could say "Happy Holidays" or "Season's Greeting" to avoid mishaps OR you could also choose more "culture-neutral" occasions which are usually more fun anyway. New Year's, the 4th of July or even better -- April Fool's Day, Groundhog's Day or Talk Like a Pirate Day (I kid you not). The more novel the holiday, the more memorable an impression you make.

How do you get back in touch? Google them, do a Linked-in search, check Facebook or rifle through old business cards. So find those old e-mail addresses, fire up that email blast interface and strike up those old friendships!

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